A restaurant’s ambiance and good food draw people in, and a well-designed menu can add to the overall experience. Visual elements whet the customers’ appetites, and well-worded, accurate descriptions are essential in satisfying them. Below are the tips on how a well-crafted menu can help you advertise your restaurant and leave your diners satisfied.
Use mouthwatering pictures-but sparingly
It’s tempting to pepper your menu with all the photos of your selections-don’t. Choose several well-taken photos, preferably of your chef’s recommendations/bestsellers, and add them to a good layout where it can stand out yet don’t overwhelm the reader. Make sure your photos are of the right size, complements the background, and have a border that highlights the image rather than taking attention away from it.
Layout your menu with a grid
It’s easier to read short descriptions rather than paragraph after paragraph of text. With a grid, you can separate sections from one another, apply color blocks, ribbons, and banners to make parts stand out, and align text well so that all looks pleasing to the eye. Make separate boxes for your appetizers, entrees, drinks, and other offerings. This way, your customers can easily distinguish among the selections.
Employ color psychology that matches your restaurant’s theme
Apply colors that match your restaurant’s theme or vibe in your menu. For example, if you offer mostly farm-fresh produce, cop natural colors as seen on a farm to evoke the farm experience. If you want to look more upscale, try monochromatic neutrals or a black and white palette with minimal elements. Try adding pops of color to your menu if your restaurant has a bright, fun, and youthful vibe. You can also choose patterns in complementary colors to make your customers feel your theme.
Choose your typefaces and fonts well
It would do well to make your font choices harmonious with your theme-and by that, steer clear of haphazardly matched font styles that clash with other typography. A well-designed menu should have paired fonts that help with readability and visual scanning patterns. Go with the trend by using chalkboard fonts, or stick with classic pairings that are easy on the eyes.
Break the monotony of text and plain background by adding a few well-placed illustrations of your food, the ingredients, or anything related to your theme. Consider adding line art (popular now), pixel art (if that’s your thing), or doodles for fun ways to upgrade your menu’s appearance.
Go easy with the price signs
Customers are less likely to order with price signs glaring at them on the menu. Use subtle, smaller font sizes instead (preferably smaller than the food selections and descriptions) and use neutral colors. That way, customers will get less of a jolt even if your price is slightly higher than usual and can enjoy the food better.
Menus not only help your customers choose their food, but it also helps you advertise your restaurant when done in a good way. With these tips, indeed, you’ll have a mouthwatering menu that pairs well with your restaurant’s offerings.